LA is a media saturated market and getting attention can be quite a challenge and very expensive. Caltrans has to take innovative approaches to get attention from drivers in the region and one way is through digital tactics online, specifically animations. Audiences are reacting to videos and video content more regularly than static messages on social platforms and the web. Caltrans is seeing positive results with our animated graphics that we are posting for road closures and detours. The animation follows Caltrans graphic standards and colors but gives the governmental brand a new fresh feeling. Additional training will help Caltrans to effectively display and communicate lane closures and reductions in a dynamic, fun and informative way with very little budget and hence moving towards a digital reach while reducing environmental impact with paper postings.